How Trademarks Build Business Identity: Nespresso’s Trademark Fight Against Peet’s

Source: TheMyersLG In today’s rapidly evolving and hyper-competitive business landscape, the notion of brand identity has taken centre stage. It’s no longer sufficient for companies to offer high-quality products or services; they must also craft a compelling narrative, a distinct personality, and an emotional connection with their customers. This is where branding, and at its […]

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Can Patent-Free Ever be the Better Decision?

In a typical patent filing, we want patent protections to secure our intellectual property such as ideas and inventions stemming from our self-funded R&D efforts. Filing patents isn’t always a selfish reason solely for financial gain per se, but more a defence against corporations who wouldn’t hesitate taking advantage of other businesses by copying an […]

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7 Most Interesting Recent Patents

In order to obtain maximum return on investment (ROI), investors in innovation prioritise relying on legal processes to secure exclusivity in the commercialization of their innovations. Obtaining a patent is the first available legal option. As patents are a good way to gain legal protection, they are very useful as long as the innovator develops […]

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